Association: Using images (like a cartoon character or the American flag), in the hope you’ll transfer your good feelings about the image to the product.
Fear:Using a product to solve something you worry about, like bad breath.
Call to action: Telling you what to do— “Buy today!” or “Vote now”—removes all doubt about next steps.
Prizes, sweepstakes, and gifts: Using a chance to win a prize to attract attention.
Claim: Informing you about how the product works or helps you.
Repetition: Repeating a message or idea so you remember it.
Games and activities: Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it.
Sales and price: Showing or announcing a discounted price can make a product look better.
Humor: Using ads that make you laugh can catch your attention and be memorable.
Sense appeal: Using images and sounds to appeal to your senses: sight, touch, taste, etc.
Hype: Using words like amazing and incredible make products seem really exciting.
Special ingredients: Promoting a special ingredient may make you think the product works better than others.
Must-have:Suggesting that you must have the product to be happy, popular, or satisfied.
Testimonials and endorsements: Featuring someone, like a celebrity, saying how the product worked for them can be convincing.
Advertising Techniques
Association: Using images (like a cartoon character or the American flag), in the hope you’ll transfer your good feelings about the image to the product.